This week’s podcast episode is one that is very near and dear to me because I know what’s it’s like to start out as a jack of all trades. It’s easy to think that you need to offer all different types of photography in your business to be successful. Everything from newborns to weddings. But, I’m going to debunk that thought with today’s episode on Finding your Niche.
When I opened my business I was under the impression that in order to be successful I had to photograph everything. So I did, and I found out very quickly that I did not enjoy a lot of different types of photography. I also noticed that I was good at most of them but not great. After getting really close to throwing in the towel and burning out, I made the decision to find a niche for my business. I wanted to focus on the areas of photography that I actually enjoyed shooting (pets and babies).
It made me pretty nervous to cut out the other areas (weddings, boudoir, seniors, etc) and focus solely on pets and newborns. But, I needed a change or else I was going to close my studio. After making the decision to carve out my niche something amazing happened. I started attracting people that wanted to work with me because I actually knew what I was doing when I photographed newborn and pets. I started becoming the expert and people wanted the expert when it came to capturing those precious moments with their babies (with and without fur).
So, if you’re on the fence about niching or you need a little motivation to get out of the lane for burn out city, then please listen to this week’s podcast. Niching changed my business for the better, and it can do the same for you!