Episode 022: Creating your Unique Selling Proposition

Are you getting frustrated by not standing out and competing on price?  You HAVE to give your clients a reason to choose you over the photographer down the street.  One of the best ways to do this is to create a Unique Selling Proposition for your business.  It’s not as hard as it sounds, and in this week’s podcast episode I have outlined the steps you need to take to create your own.

Have a listen and let me know what you think.  Also, feel free to join my private Facebook group, The Creative’s Business Resource, and you can share your USP and get some feedback in the group.

I also have a little cheatsheet for you for your USP.  You can get it HERE!

I hope you enjoy this week’s episode!

Kim xo